Lucy Segal is a coveted multimedia production and digital marketing specialist with proven results. She has a flair for crafting distinct digital branding that maintains and grows audience engagement. Lucy's ecommerce expertise includes more than a dozen years at the original leader in global e-retailing: QVC. At a time when web presence is over-taking brick and mortar, and even the actual in-person exchange, collaborating with an expert is an essential.
Lucy works with B to C and B to B companies that focus on products (hard and soft goods) and/or services, and she understands the critical intricacies of social media-to-consumer relevancy. With micro and macro opportunities offered by ever morphing technology, corporate communications is truly impacted in new ways. In fact, Lucy also currently serves as an advisory board member for the executive team of an established NYC media company.
Her multimedia expertise is extensive, from managing corporate messaging to being an on-air spokesperson for international companies to private coaching, training, and styling of other on-air personalities. With more than 20 plus years in all areas of broadcasting, both in front of the camera and behind, her work ranges from News and Lifestyle Hosting to On-Air Direct Sales for some of the most well-known consumer goods in the country. Lucy's clients include Gillette, Braun, Rowenta, Farberware, and Supersmile. Her on-air work includes QVC, NBC, FNC, ABC and a host of national and NY area stations.
Lucy has a Masters Degree in Journalism but began her production career even before that doubling as a college student, and news presenter. Between her amazing work experience and her colorful life experience as mom of three, she brings an exceptional perspective to all projects, be it the ones she develops or those she contributes to and collaborates on.